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The pandemic colorfully demonstrated the demand of society not only for high-quality medicines, but also for biologically active supplements and vitamins. Over the past year, many have added vitamins and dietary supplements to their home medicine cabinet. The market for vitamins and minerals grew by 40%. This year the situation repeats itself – their sales have grown by 50% compared to last January. The attitude of consumers towards dietary supplements has changed, but the industry is not sufficiently regulated and requires the introduction of strict quality standards.
How to improve the quality of life and the level of human health? Who and how should think about the culture of consumption of vitamins? What steps should be taken to improve the awareness-raising work of the population on the correct intake of vitamins and dietary supplements?