From grocery delivery to online fitness, humanity has a unique experience of remote interaction using modern communications.
At the conference, e-commerce professionals will share with you their experience of working in an atmosphere of rapid change. We will discuss the drivers and development barriers existing on the market, find answers to the most pressing questions and outline goals for the future. E-commerce professionals meet here!
SPECIAL DAY: “Entering the e-commerce market. Where to begin?”. For companies that are just starting to actively work in the field of e-commerce, we have created a special day dedicated to many basic questions, questions, the answers to which should become a reliable basis for your promotion in the field of online commerce. As always, real cases from professionals await you, and at the end of this day, during a 2-hour workshop, an expert will answer questions from the audience, analyze the situations presented and give participants specific recommendations on their cases.
KEY TOPICS:
- Drivers and barriers to the development of e-commerce. Experience 2020 and trends 2021
- How to effectively collaborate with marketplaces without losing margins? Assortment and pricing management
It’s important to be where the traffic is. Secrets of cross-platform recognition and pursuit of your target audience - End-to-end analytics for e-commerce
- Product information management – automation and adaptation of product data arrays for various platforms
- Own website as a source of data, a platform for a loyal core of consumers, testing new products and approaches
- Experience of promotion through influencers and streams. How to choose personalities, site, format?
- Convenience of the site as a guarantee of customer loyalty. A fresh look at the online storefront and what must have in 2021?
- How to tag online from offline and vice versa. Omnichannel customer identification
- Working with your own customer base and reactivating sales. How do lumpiness and the human warmth of communication help average players attract and retain customers while beating the competition from the giants?
- How to assess the marginality of advertising promotion inside the marketplaces with a limited amount of data and analytics from the site?
- Humanization trend. Clear tracking of complaints and problems, quick response to complaints and everything possible to help the client. Is it real?
- How to optimize logistics and work with warehouse stocks?
- New! A special day on May 26: entering the e-commerce market. Where to begin?
THE AUDIENCE:
- E-commerce executives
- Business owners
- Marketing and Sales Directors
- Development Director
- Suppliers of products and services for the e-commerce market